Fig. 2Specialist retailer · Web orders
+61%
Same shop as Fig. 1. Web orders only, same 12 months each year. Each parcel is a tenth of the orders in the year before I started. Organic search grew too, so this is growth I contributed to, not all mine.
More profit from the budget you have. And a clear plan for what’s next.
I’m Martynas Stonys. I run Meta Ads, Google Ads and Klaviyo for online shops spending €2–10k a month on ads.
I put your budget where it earns the most, and every month you get the next steps in writing.
If the leaks I find don’t add up to €490 a month, you don’t pay.
Fig. 1A specialist shop’s profit after costs, month by month
- Before I started
- With me
- Average month
- Ad spend, below the line
+37%Profit after product and ad costs, year 2 against the year before I started
Start here
Find the leaks first.
Six common leaks. I check each one against your margins and put a euro value on every leak I find.
- 1MarginsThe ads hit their ROAS target and still leave you little profit, because the target ignores your margins.
- 2Sales dataMeta and Google both claim the same sale, so your reports add up to more than you sold.
- 3AccountsYour campaigns chase the same buyers, and the ads take credit for people already searching for your shop by name.
- 4FeedPeople search for exactly what you sell and find a competitor, because your feed’s titles and details are thin.
- 5CreativeTwo or three old ads take most of the budget, and nothing new is being tested to replace them.
- 6EmailA shopper fills a basket, leaves and never hears from you, because the flows that bring people back are missing.
Leak audit
€490excl. VAT
- 10 working days from access to data
- A written list of leaks, ranked by what each one costs you a month
- The fee comes off month one if you hire me
If the leaks I find don’t add up to €490 a month, you don’t pay.
Book a leak auditI take on two new clients a quarter.
The numbers
Five clients, described by type rather than named. Each note says exactly what’s compared.
Fig. 3Seasonal shop · Record months
6 of 12
Each line is a year from September to August, the month I started. Months that beat the shop’s best month from the year before I started: 4 in year 1, 6 in year 2. The shop’s own orders.
Fig. 4B2B service · Qualified leads
×2.2
Blended CPA€28.04 → €21.50−23%
Leads the client’s team marked as qualified, first 8 months against the last 12. Blended CPA is all ad spend divided by qualified leads.
Fig. 5Barbecue shop · Email flow revenue
+75%
Revenue Klaviyo puts down to the email flows, May to October 2026 against the same months of 2025. I rebuilt the flows at the end of April 2026. Over the same months the whole shop grew 35%.
Fig. 6Family venue · Bookings
+79%
From the booking calendar: the nine months before I started against August to October. No earlier year to compare the season with.
How I work
The usual route
- Tracking you can trust
- Removing the leaks
- A complete Google Ads makeover
- Meta Ads relaunched on a structure that can scale
- New creative assets
- Better catalogue images
- A complete email makeover: flows, campaigns, pop-ups and forms
- Then constant improvement, month on month
Your numbers next.
The leak audit puts a euro value on every leak in your ads, feed and email. €490 excl. VAT. If the leaks I find don’t add up to €490 a month, you don’t pay.
Book a leak auditServices
What I do
Hand over one channel or all of them. I run it, plan the promotions and tell you what to do next, with your sign-off.
1
Meta Ads
Account structure, ad testing and catalogue ads on Facebook and Instagram. I judge campaigns on what’s left after costs.
+58%
A furniture shop’s sales through Facebook and Instagram, last 12 months against the year before I started. Counted in Google Analytics, not by Meta. Ad spend +28%.
2
Google Ads
Search, Shopping and Performance Max on top of a clean product feed. I keep brand and non-brand searches apart, so you can see how much demand is new.
×2.2
Qualified leads a month for a B2B service after I refocused its Google Ads on high-intent searches. Fig. 4.
3
Email with Klaviyo
The full set of flows: welcome, abandoned cart, browse and site abandonment, win-back and retention. Campaigns run to a calendar: I write and build everything, or your team supplies copy and assets to my brief.
39%
of a barbecue shop’s sales came through email flows from May to October, up from 31% a year earlier. Fig. 5.
4
Ad creative
Static ads and catalogue images, each built for one job: a price, a comparison, a deadline. The catalogue images come from my own tool, straight from your product feed. New versions go up against the current best.
How it starts
Your first 30 days
Money first, then the ads. Here’s what happens after you say yes.
- W1
Week 1: the money
Margins, order values and what a customer is worth over time. Those numbers set what you can afford to pay for a sale.
- W2
Week 2: the leaks
I fix the biggest leaks first: overlapping campaigns, weak feeds, budgets in the wrong place and the wrong conversion goals.
- W3–4
Weeks 3–4: run and test
New ads and emails go live, each one set up as a test so we can tell what worked.
- D30
Day 30: your first update
What changed, what it did and what I’ll do next, in writing, in English or Lithuanian. Then one every month.
Started with the leak audit? Then week 1 is done, and we go straight to the fixes.
Prices
Three prices, and terms that keep the risk on my side. Prices exclude VAT.
Leak audit
10 working days. The fee comes off month one if you hire me. If the leaks I find don’t add up to €490 a month, you don’t pay.
€490
New account setup
A new ad account with the right conversion goals, ready to run.
from€500
Management
A €350 monthly base fee, plus a share of ad spend above an agreed level. Your fee only grows when you choose to spend more.
€350a month
- You keep your ad accounts, pixels and data.
- No minimum term: 30 days’ notice.
- A written update every month: what changed, what it did and what I’ll do next.
I take on two new clients a quarter, so each one gets my full attention from day one.
About
The person behind the accounts
Swing Ahead is a one-person company. The person on your first call is the person working in your ad account.
I moved into marketing in 2020, when Covid hit, working in an agency and freelancing on the side. The name Swing Ahead comes from swing dancing.
- Markets
- Lithuania · the UK · wherever you sell
- Clients
- Online shops, event organisers, lead generation and dance schools
- Shops on
- Shopify · WooCommerce · PrestaShop
- Works best with
- Owners and experienced CMOs who want to delegate
FAQ
Questions
The short answers. Anything else, ask me on email or WhatsApp.
What does it cost?
The leak audit is €490, and the fee comes off your first month if you hire me. Setting up a new ad account starts at €500. Ongoing management is €350 a month plus a share of ad spend above an agreed level, so your fee only grows when you choose to spend more. Prices exclude VAT.
How does the audit guarantee work?
The written audit puts a monthly euro value on each leak, worked out from your own numbers. If together they don’t add up to €490 a month in savings or extra sales, you don’t pay for the audit. That’s 3× the fee within three months, and it’s settled the day you get the report.
How soon will I see results?
Fixing leaks shows in the first month, because it stops money going out. Growth from new campaigns and email flows takes longer: give it two to three months before you judge it.
Who owns the ad accounts?
You do. Ad accounts, pixels, Klaviyo and all the data stay in your name. I work in them with access you can remove at any time.
Is there a minimum contract?
No. Work runs month to month, and either of us can stop with 30 days’ notice.
Who does the work?
I do. Swing Ahead is a one-person company, so the person on the first call is the person in your ad account, building your emails and writing your monthly update.
What do you need from me?
Access to your Meta and Google ad accounts, Klaviyo if you use it, and your shop’s order data. Then about an hour in the first week to talk through margins and goals.
Which shops do you work with?
Online shops spending roughly €2,000 to €10,000 a month on ads, on Shopify, WooCommerce or PrestaShop, selling in Lithuania, the UK and beyond. I also work with event organisers, lead-generation businesses and dance schools.
Do you work in Lithuanian?
Yes. Calls, emails and monthly updates can be in English or Lithuanian.
Your first step
Start with a leak audit.
Send a few lines about your shop, your monthly ad spend and what worries you most. We’ll have a short call, which is free, before anything is invoiced.
labas@martynasstonys.ltVilnius, Lithuania. Working in English and Lithuanian. Two new clients a quarter.